Chief Executive Officer (CEO) Heins said RIM Thirsten pandangannnya about the latest BlackBerry operating system and future devices. Heins also said his response about getting back former BlackBerry users who have turned to another platform.

"We have a lot that we track social channels on Facebook and Twitter. We know that people think that
leaving the BlackBerry platform to another platform about it and what they think about the BlackBerry platform," Heins said, as quoted from Cnet, on Monday (19.11.2012).

But Hein said many BlackBerry users who want to return and that is the target segment that will be managed exclusively by RIM marketing techniques. "You can not be everyone's favorite. Was a clear segmentation BlackBerry. If your friend is the multi-tasker, always connected, and do a lot of things, then he will be very interested in the BlackBerry 10," he explained.

"I think that BlackBerry 10 will be a very interesting user experience., And that the results of the testing we do, so we have a lot of data to prove it," said Heins.

Furthermore, Heins said that RIM's next goal is to deliver sales QWERTY device and a full touch screen device. What's more, says Heins, RIM already has a QWERTY segment and no one brings a physical keyboard like the BlackBerry.

"So we will have a segment and expand as much as we can. It is essentially value. To touch screen, our representation, such as the United States (U.S.) as a small picture, and make a full-touch device as an instrument to be able to get back share market in the U.S.. That plan sales, "said Heins.

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