Research In Motion (RIM) has its own tactics to BlackBerry device applications row 10 (BB10). Besides the quality, application for BlackBerry 10, which will be distributed later, also in accordance with the needs of the user countries and regions.

RIM expects to have 100 thousand applications when the device is the new platform was launched on
January 30, 2013. Although the number is still small compared to that presented rivals, Apple and Google, but RIM remains optimistic.

Because the Canadian company that prefers quality over quantity and target applications for customers in different regions. Although acknowledged that the "library" application plays an important role in the success of smartphones, but RIM Chief Executive Thorsten Heins said Offixer target not just a matter of numbers.

"Our tactic is to deploy (application) by country and region. Goal we have 200 to 400 applications important because most of the applications that are regional and fully own regional flavor," Heins said, as quoted by Reuters bheNET of, Saturday (17/11 / 2012).

The purpose RIM, Heins said, is to offer the most popular applications on the market and the most relevant to the lovers of BlackBerry. To achieve its goal, RIM also held an event with developers around the world.

"We have 30 developers conference (BlackBerry Jam) in various cities around the world to get a lot of good local application., And not just a bunch of applications that are collected and given to the audience, this is a very targeted approach," he explained.

Furthermore, Heins admits that RIM's fate may depend on the success of BB10, and he said so far to get a good reaction from the client company. Therefore, RIM hopes its new line of smartphones BB10 will help snatch market share from the iPhone and Android-based devices.

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