Fashionably Bold, the theme is carried by Research in Motion (RIM) in the carpet held together fashion showe Zalora. In the event, the participants have to show fashion with a BlackBerry mobile phone theme, held in Singapore on Friday (19/10).
Terence Pang, head of the marketing Zalora Singapore said it was pleased with the results of the
collaboration. In the event the fashion show, said Pang, showed an interesting combination between fashion and technology.
This step is quite interesting indeed. On the one hand, RIM is currently being hit by a very big problem. In most countries of the world, RIM has decreased the level of sales. Even in Europe, the popularity of the BlackBerry mobile phones surpassed by Windows Phone.
Then, with this event, if RIM wants to imply that their mobile phone is not outdated?
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