Mobile phone manufacturer Sony Mobile penetrated market segments of smart phones (smartphones) low cost (entry level) to holders beginner smartphone with a product, Xperia tipo.

"Excellence is the Xperia tipo price is under $ 2 million, the operating system which is Android 4.0, and access to music," said Manager of Data Management and Distribution Channels PT Sony Mobile Communication Indonesia, Jovita Pranata, Monday (30/07/2012)

Jovita explained holder being targeted beginner smartphone Xperia tipo eg young people with a budget of about USD 1.5 million.

"We want to meet the needs of
consumers who want a low-cost smartphone like never available in Sony Ericsson products before," said Jovita related reasons Sony low-priced mobile phones penetrated.

Sony, said Jovita, has not been launched lower-priced products since separated from Sony Ericsson and Xperia tipo is Sony's first mobile product segmentation.

Items will be on the market in August it claimed to have battery life up to 24 hours in a normal application usage.

Features offered Xperia tipo does not stop at the battery because Qulacomm Snapdragon smartphone processor that also has a 800 MHz controller controls data usage. "Maybe the cost of telecommunications for the student or novice smartphone users elderly or limited controlled different businesses," said Jovita.

Jovita added Xperia tipo also marketed in some other countries of Southeast Asia though not as a mainstay product in each region's domestic

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