Microsoft's latest mobile operating system, a Windows Phone 8, is expected to be an option for users in the enterprise. Windows Phone 8 will be present with a variety of features designed specifically for the enterprise market area, so it will spur adoption and possible Microsoft could dethrone the position of Research In Motion (RIM).
Quoted from Softpedia, Tuesday (16/10/2012), Ovum analyst Nick Dillon, said that owned Windows
Phone 8, will help the penetration of the operating system in the enterprise market than consumers. As is known, the current consumer market dominated by fierce competition iOS and Android.
According anlis, Windows Phone will be able to increase its market share in the UK from 5 percent this year to more than 13 percent in the next five years. But the problem is Windows Phone has a user interface (UI) that is different from other mobile OS, so it needs to train its staff about the advantages of that platform.
Currently, RIM's BlackBerry smartphones are very popular among corporate users, including security options and a familiar OS interface. "The renewal of security is one reason that business can be a key market for Windows Phone. If done correctly and with the right marketing, Windows can be killers BlackBerry in the enterprise," said Dillon.
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